It’s a problem I see all too often in the advertising copy world. Companies hire copywriters who create cleverly worded articles with no clear headline. The advertising copy sounds great when you read it, but it doesn’t actually generate sales.
Archive for June, 2010
I have been working a lot with Blueline Safety to help them reach out to more potential customers and get them to see how small changes in the way they approach safety training can make a big difference when it comes to making their employees safe and saving money on worker’s compensation claims. Read more…
My clients are being duped, and I need to say something to set the record straight. Press release distribution services, like PRWeb and others, have been advertising their “SEO services,” in an effort to convince businesses to pay extra for a completely unnecessary service.
Buck Parker and the folks over at Goskateorgohome.com are one of my favorite clients so far. I had the joy of creating over 1,500 skateboarding product descriptions for their company. It was a blast just allowing my ideas to run wild. I usually get to be creative, but I never get the same amount of freedom as I did with this project. Read more…
As a freelance writer, I get a large share of my work from bidding sites. Because anybody can post a project on these sites, there is amazing proliferation of unethical behavior. I have seen it all, from buyers who want you to create testimonials out of thin air to the “gracious” employer looking to pay unsuspecting souls a mere $1.50/hr for good work. Read more…
I have been working with Appiction ever since this last December, creating viral content that gets people excited about developing new iPhone and iPad applications. Appiction has some awesome projects in the works right now! If you have an idea for a new iPhone or iPad app, and you don’t even know if it’s a good one yet, they are very happy to walk you through it and discuss all of your development options. Read more…
I'm Ted, a snowboarder by day and copywriter by night.