All posts in Online Business Advice

The Top 10 Mistakes Freelance Writers Make When Beginning A Freelance Business.

Posted by on December 13, 2011

It would be ridiculous of me to say I’m not guilty of any of these. In many ways, what I’m saying here should serve as a warning to everyone. These ten mistakes will set your freelance writing business behind. They will keep you running on the never-ending treadmill to nowhere. It’s one thing to scrape by, and another to grow your business. Don’t do these things, and you’ll avoid the former.

1.) Not getting a byline.

You know all of those ghost writing ebook projects you keep bidding on at Elance? They might be good for you now (they pay the bills), but they’ll come back to bite you in the future. Why? Simply put, you can’t publicly take credit for them. They’re attributed to someone else’s name, so it’s almost as if they flat out don’t exist in your portfolio. You know you did them, but your clients don’t, and that makes it hard for you to advertise yourself to others.

You need to search for opportunities outside of the bidding sites. They’re harder to get, but they’re worth it. You’ll get actual publicity that you can point to, live content that you can show to your prospective clients. It’s incredibly hard to build a portfolio on ghost written projects alone. Give it some hard thought the next time someone pitches one to you.

2.) Not building a website.

When all of your projects go through the bidding sites or Craigslist, you’re allowing those sites to control the conversation. That kind of sucks because I can tell you for a fact that a lot of people go to those sites to get a bargain. You can find good clients there, but the best ones are more likely come to you through your own website.

When you build your own website, you start to grab ahold of the conversation. You appear as an authority figure in your discipline. Add in a nice big portfolio, and clients will start to take you more seriously. Why get paid pennies for work you can’t be proud of when you can become a leader and truly get noticed?

3.) Charging too little.

I once spent nearly a month doing a project that amounted to 500 dollars. I will never ever do that again! Do you want to know what the worst part of it was? It was some stupid ebook project, so I never got a byline. I pretty much gave up a chunk of my life and walked away with nothing to show for it.

Think of it this way. There isn’t a chance in hell that a low-paying project will have any degree of prestige attached to it. Don’t think about how you feel right now. Think about how you’re going to feel in a few years. When all you’ve got in your portfolio are these low-paying article spam jobs, you’ll wish you’d spent your time doing something else.

4.) Burning bridges.

This is a hard one because you sometimes need to burn a bridge that’s genuinely making your life difficult. Just realize that there’s a cost attached to it, and it’s greater than the mere pay you’re getting. You want clients who will refer you to others. You want a badge of pride you can put on your website to show others that you did a great job. If you burn a bridge, you can’t do that anymore. What a bummer.

5.) Not being prolific.

I’ve already got 52 blog posts and counting. I keep adding more and more content to this website because I just have to do it. There was once a study conducted on artists. They found that the artists who made twenty paintings in a very short period of time had a better overall technique than those who focused intently on just one painting.

I think the same thing applies to writing. To get really good at it, you just have to write and write and write. I write at least a thousand words a day, and I think nothing of it. That’s the sort of mindset you need to have to be successful.

6.) Wasting time on uninspiring projects.

Have you ever had a project that just made you yawn the moment you began? That’s a big sign you need to do something else. My worst writing happens when I’m tired and uninspired. My best writing happens when I get the spark of an idea and just run with it.

Don’t do uninspiring projects. You’ll spend all day napping on the sofa, and you’ll have nothing to show for it.

7.) Not killing bad client relationships before they turn into something worse.

Some clients will drive you up the wall with multiple revisions and crazy deadlines. If I ever feel a constant pressure from a client, I think of a way to end the relationship. I want my clients to be critical, of course, but I don’t want them to be so critical that they’re tearing apart everything I write. If they’re that unhappy all the time, they should probably be working with someone else.

Don’t do what I’ve done and continue to work with these people, hoping everything will be fine. It won’t. You’ll just end up miserable when you get a project back and they’re angrier than ever before. These relationships are a cancer. They must die, and it must happen sooner rather than later.

8.) Not taking the occasional break from writing.

I started up an iPhone app development company because I wanted to have an extra source of income that wasn’t based on writing. I couldn’t be happier that I’ve done it. It’s made me more sane overall, and now that I’m back in the swing of things and blogging regularly, I feel a lot more inspired.

Writing is great and everything, but iPhone apps and computer code know no emotion. There are no revisions. They either work or they don’t work. If you get them to work, you win. Simple as that. I need more of that in my life.

9.) Freaking out when you don’t have any work.

Trust me, it’s going to be okay. The clients will come rolling in soon. If you don’t have any work right now, take your time and do something genuinely productive with it. If you sit around and worry about who is going to respond to your bids and emails, you’re wasting time you could be spending on more important things like building your web presence.

The Chinese have a saying. “No man who rises before dawn 365 days a year fails to make his family rich.” Just keep chipping away at this. Eventually you’ll get what you want, and it will happen when you least expect it.

10.) Not using the power of deadlines to work faster.

I am by no means saying you should procrastinate. What I am saying is you need to work somewhat close to your deadlines while spending the rest of your time on marketing yourself. I find that if I begin a project too early, I just end up doing it more slowly. I’d much rather feel the pressure of a looming deadline. It makes my time more productive.

Now there is one case where this doesn’t work to your benefit, and that’s when you’ve got a new client. New clients will want you to correspond with them right away. This is when you should impress them with your speed. Get it done as fast as possible, and there’s a good chance you’ll get more work from that client. If you wait until the last second, you’ll leave a bad impression.

At the end of the day, you have to think of your future self. You don’t want to find yourself looking through all the work you’ve done over the years, only to find out that there isn’t much you’re proud of. This is your career, after all. The projects you’re bidding on might pay the bills today, but what will they do for you tomorrow? You can’t build a career on spammy SEO articles. You need real writing samples. You need to work for companies and clients that matter.

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Elance vs Odesk

Posted by on December 12, 2011

A lot of people ask me what the difference between Elance and Odesk is. After all, the two sites are the largest online freelance marketplaces you’ll find. There are a few others that are worth looking into, like Vworker, but once you get beyond that, the number of listings on the sites drops quite dramatically. As a freelancer, lots of listings are your friend -even if most of them don’t pan out. You don’t want to have to sign up for a bunch of different sites in order to get just a few extra clients.

With this in mind, I’ve decided to do a series on all of the different freelance websites, what’s good about them and what’s not so good about them. All of this is based on my experience working on each site, as well as a bit of research I’ve done on the side. Each site has its own strengths and weaknesses, largely based on the separate visions of their CEOs and management teams. Here’s what I’ve discovered.

What Odesk is trying to be.

In case you haven’t noticed, Odesk is the largest online freelance marketplace. To even say that they are a place for mere “freelancers” alone is a bit of a misnomer because I think they want to break free of that mold. I would say they’re trying to reinvent work as we know it. In the past, we called that freelancing. Perhaps we’ll continue to call it that in the future, but I don’t think the team at Odesk wants it to be limited to that.

Odesk grew to its size because it was the first of the online freelance marketplaces to successfully implement a pay for time worked feature. For many years, that was their unique selling point. Their motto was “an hour worked is an hour paid,” and it contrasted greatly with the fixed price projects you’d see on sites like RentACoder.com (now Vworker) and Elance.

Over the years, both Elance and Vworker built their work-for-time features in order to compete with Odesk. The idea was ripe for the times, but Odesk made sure to take full advantage of it while it was their primary selling point.

The key advantage of a work-for-time scheme is the ability to do virtually what most managers do in the office. They can hire a virtual team to handle whatever tasks they delegate, and they can do it in a secure way. If a manager wants to wean an employee onto the team, he or she can limit the amount of hours that person is allowed to work. Once the employee has demonstrated competency, the manager can increase that person’s hours.

Odesk’s goal is to make it easy to create virtual teams. For the most part, that goal hasn’t changed over the years, and it reflects quite strongly in the types of jobs you’re likely to find on Odesk. In my experience, nearly all of my Odesk jobs have been hourly. I join a team and get paid the hourly rate that I request. I have done a few fixed price jobs on Odesk, but they are few and far between.

The one thing I like about Odesk is that they seem to have built a better referral engine. That is to the say, the clients who are referred to me through Odesk tend to be pretty decent. I sometimes get a few bad eggs, but that’s usually better than searching through a bunch of project listings trying to find what I’m looking for.

By the way, there’s one thing you can do to stop the bad referrals from coming through. Just make your payment terms and minimum project size very clear at the top of your Odesk profile. Mine are in all-caps, and I give a strongly worded rationale for what I charge. If you do the same, you’ll get clients who understand what you expect from them.

The one thing I don’t like about Odesk is searching through the listings. It’s hard to separate the good ones from the bad ones, and once you’ve entered a bid, it takes you right back to page one. I’ve found myself going through numerous pages over and over again just to pick up where I left off. The listing section could use a site redesign for added simplicity.

What Elance is trying to be.

Elance started off as the premier place for online freelancers. They offer an hourly option as well, but it’s not as emphasized as it is on Odesk. The Elance site design evokes a more upper crust sort of feeling. This was more of a selling point in the early days of Elance, but it now appears as though the site wants to grow to be the size of Odesk.

One thing I really used to love about Elance was their enforced minimum project size for a fixed price project. They used to set it at $50, and it served to weed out a lot of bad listings. I also like that, as a freelance writer, Elance acknowledged that there’s a time cost to going after the smaller fish, and we deserve to be compensated for it (o.k. maybe that’s me putting words in their mouths, but it was nice).

Sadly, that $50 minimum is gone. I think it’s largely because Elance wants to expand, and they know they simply need more listings in order to do so. Some people are willing to go after those super small projects too, especially when it’s their first fish. It’s a double edged sword because Elance and Odesk end up annoying the crap out the more experienced freelancers who have a hard time finding what they want in an increasingly crowded sea of projects.

Hopefully, a better referral system will help both Elance and Odesk. I’ve gotten a few good referrals through Elance, but because there are less projects on the site overall, I tend not to get as many. I still find it valuable to go through listings on Elance when I’m running low on work. Elance’s site design is better for this process than Odesk’s site design.

Recently, Elance appears to be making more news on the technological front. They’ve appeared on several news channels to talk about the state of online freelancing (at one point mentioning my friend Ben Gran). Fabio Rosati, their CEO, talked about connecting Elance workers to telepresence robots to do jobs that might only require someone’s presence for a few hours. A person in Illinois could logon to Elance and hop into a robot (just like Avatar) to be the office receptionist. Pretty cool when you think about it.

Elance vs Odesk. Which should you choose?

It ultimately depends on how you prefer to work. If you prefer to clock in and work on an hourly basis, Odesk is the better choice. If you prefer to work more like a freelancer and take some risks on fixed price projects, you’ll find some good ones on Elance. I should also mention that Elance uses escrow, and Odesk currently does not. Escrow protects you from the clients who take a while to pay. They have to fund the project before Elance will allow it to begin.

Over the long run, you should have profiles on all of the freelance sites. Don’t just pick one. I spend more time looking through listings on Elance, but I get a lot of referrals through Odesk. To do well, you need to be everywhere.

I’d like to end by saying your online freelancing career doesn’t stop at Elance and Odesk. There are lot of other opportunities out there, and one of the best ways to get them is to start building your own website (just like this one). When you create content that targets the right keywords for your industry niche, clients will come to you on your terms. This is much better than getting clients through Elance and Odesk because you don’t have to pay any commission. The sale is 100% yours.

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Don’t Be So Afraid To Offend.

Posted by on December 10, 2011

How many times have you had a client or potential client say something that just strikes you as flat out wrong? How many times have they wasted your time? Have you ever wanted to call them out for it? I certainly know I have, and that’s why I do it all the time. Here’s why.

In life, the angry and the dissatisfied are the ones who ultimately run the show. They’re the leaders. Just look at someone like Steve Jobs. He was a complete and total asshole, and yet everyone respected him. Better yet, they downright feared him. His power over that organization, his unwillingness to settle for whatever was put in front of him, led Apple to create some of the best devices this world has ever seen.

I’m not so sure I agree with all this “professionalism” crap you keep hearing career experts spouting all the time. Maybe professionalism works for professionals, but I want to be more than that. I want to be a leader, and leaders are almost always total assholes when they need to be. They could give a rip about “professionalism.” Why? Because they’re the leaders. They get to do what they want.

Just look at a show like Shark Tank with Kevin ‘O Leary. I love that guy because he says exactly what’s on his mind, and he never apologizes for it. One time, a contestant appeared on the show, Kevin verbally ripped her business plan to shreds in mere seconds, and then she thanked him for his time. Kevin’s response was, “what are you thanking me for?”

When people waste your time, don’t thank them for it. Show them your anger. They just wasted your time. What are you going to do about it?

Oh, I can just see all the career experts circling up above. Here’s my advice to them. You’re career experts because you didn’t have the chutzpah to actually lead. So now you dole out advice on how to stay stuck in the same rat race everyone else is in. Those who can’t do teach. If you don’t do something to stand out of the crowd right now, you’ll be forgotten.

The world remembers people like Steve Jobs because he had the courage to offend.

And guess what, some of those people you insulted come right back to you with job offers. Why? Because they can see your passion. When you really know how to argue a point, to show them why you’re right, you are demonstrating the skills of a true leader. Sure, some of them will get really angry and walk away. They might even cry to their mommy and try to bring in Big Brother shut you down. But do you really need people like that in your life?

Get mad. Say what you feel. The world needs more of it. That’s the first step to being a real leader.

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We’re Not Children. On Copyscape and Plagiarism in Freelance Writing.

Posted by on December 10, 2011

When you’re hiring a writer, what’s your first and foremost concern? Are you primarily concerned about us stealing someone else’s work, or do you care about finding someone who can produce something fantastic, something that really speaks to your core customer base? If your answer is the former, I’ve got news for you. You’re making the real pros look the other way.

Now I’m not saying plagiarism isn’t awful and it shouldn’t be avoided altogether. It absolutely must be avoided. It’s highly unethical to take someone else’s work and pass it off as your own. It’s nothing any of us should stand for -not as clients, writers, or even casual readers. That’s not the point here.

I want to ask you this. What does your focus on plagiarism say about you? If it’s your primary concern, does it make you appear trusting and genuinely worth working with? I don’t think so, and I think a lot of other freelance writers would agree with me. When we’re looking for clients, we want to establish positive relationships right off the bat. We want a certain level of trust, and more importantly, we want to know that our clients’ heads are in the right place.

If you are primarily concerned about plagiarism, it says you deal with a lot writers who steal other peoples’ work. You could be any of these three, and we wouldn’t know it.

1.) You might be some college student looking to get a paper written for you. That’s unethical.

2.) You need someone to create tons and tons of pointless SEO articles, and you only really care that they aren’t worded the same. So you’re basically looking for a monkey in front of a typewriter.

3.) The best case scenario. You’re a good client who lacks focus on what’s truly important when it comes to creating written content.

See where I’m going with this? If we know you have a solid business sense and direction, we’ll be more willing to work with you. Success attracts success. We want to hear about your plans to be unique in a crowded marketplace, to do something that hasn’t been done before. When you keep talking about Copyscape, we get a sense that you just want to be like everyone else.

So do us all a favor, and begin from a place of positivity. We aren’t children. We can at least be trusted not to steal someone else’s work. Hiring someone online is just like hiring them in the real world. You need to get to know that person. You have to develop a sense of trust.

I’m not saying you won’t get burned, but I think it’s better to take that risk than to automatically position yourself as a negative client. We have to take similar risks. It’s just the way the world works.

Start with trust, and you’ll always attract the highest quality freelance writers.

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Should Freelancers Charge Their Clients For Skype Conversations?

Posted by on October 30, 2011

Have you ever run into this kind of client? They constantly want to meet on Skype to discuss whatever’s next, and worse yet, they don’t really seem to want to pay you for it. Allow me to rephrase that. They won’t mention payment for the Skype conversation, but some of them might balk if you try to charge them money for it. What do you do in a situation like this?

I’ll be the first to admit that I’m kind of bad at this one. You see, I like to woo my clients in with a freebee Skype conversation just to get things started. We’ll chat for a bit, and then we come to a decision on what to do next.

Now I’m beginning to rethink this position. It’s not that I don’t love to talk to my clients. I really do. That’s actually the problem. I like to talk so much that we often go off-task, and then I feel bad about charging them for the time. The truth is no matter how much I enjoy talking to them, my enjoyment has nothing to do with the business side of things. At the end of the day my time and expertise are worth money. I have to get paid.

Money has a funny way of organizing things.

My refined position is more like this. You should get paid for every minute you spend on Skype with your clients. Your getting paid is what keeps things on-task. You can spend a few minutes catching up here and there, but you’ve really gotta avoid these long conversation threads. They’re killing your day and making you less productive.

Watch out for these ones too:

The show-up-and-disappear client. These clients have too much going on at once to set a solid meeting time for Skype. They’re great if you can catch them, but the waiting really starts to drag.

The yak-your-ears-off client. Some clients want to get to know you… too much. They’ll yak and yak, but it doesn’t lead in any business direction. You’ve gotta bring things back on track or end the relationship.

The why-weren’t-you-on-skype client? And then there are those who expect you to be on Skype on command. They’ll give you no notice at all, and then ask you why you weren’t on Skype. My answer: I have a life.

Don’t be on Skype all the time. Get a life.

You have to take these kinds of clients with a grain of salt. If they say “meet me now,” and they don’t show up right away, turn off Skype, go do something else, and bill them for 15 minutes. It’s not fair to make you wait around like that. Over time, they’ll get the hint. Or they’ll hate you. Whichever comes first. (Hate is perfectly acceptable in this situation as it means you’ll be wasting a lot less time in the long run).

Don’t get me wrong. Skype is an awesome tool. It’s a great way to communicate with your clients all around the world. It can also be a monumentally huge distraction. I can’t actually do my work with Skype open because I know someone will inevitably interrupt me to talk about something. It’s not to say I don’t like being interrupted by my clients. I do. That’s the problem.

I now charge for all Skype conversations because I need less distractions in my life. If you’re reading this, and you are one of my many clients, you should be honored. It means you’re entertaining and interesting enough to distract me. Unfortunately, like all of us, I’ve gotta make money to do what I want to do. That’s why I’m charging you for my time.

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How To Make It In The Brutally Competitive iTunes App Store

Posted by on October 19, 2011

You may have realized I’ve been very very busy lately. What have I been doing? Growing my clientbase on Elance? Becoming the highest paid freelancer the world has ever known? Not exactly. I’ve been building an iPhone App, and now that it’s launched, I finally have some more time to get back to blogging.

Throughout this journey, I’ve learned a lot about building a business, things I wouldn’t have expected if you were to ask me about it just 6 months ago. I started with an idea, acted on it, got the right people involved, and then worked my ass for a few months straight. Now I have an app in the App Store that’s doing really well. I’n not at liberty to tell you how much I’m selling (can’t let the competition know), but we’re making headlines and sales.

The App Concept.

I’m a snowboarder. I love it. Out of everything I do on a snowboard, I love riding parks more than anything. It’s this constant challenge to improve upon your tricks and keep polishing them until they’re as stylish as you can make them. Oh, and it’s really really fun when you get your friends involved.

When we’re out riding, a lot of us play games with one another. We’re always pushing each other to try new stuff. Usually one of us calls out a trick for everyone to try. We’ll do this all day, keeping score and everything. At the end of the day, someone usually comes home with a new trick.

The problem with the game we were playing is that it’s heavily biased. The tricks you call out are usually the same tricks you call out all the time. Your mind always gets the best of you, and the desire to stay inside of your comfort zone usually wins out.

In an ideal world, you would challenge your friends with completely random tricks. At the time I came up with the app concept, there were these things called Sno Dice. They’re a set of physical dice that you roll. Each face has a different part of a trick on it, so you get completely random tricks from using them.

While Sno Dice are awesome, they’re kind of hard to use when you’re lapping the park super fast with your bros. For one, you have to find a surface to roll them on. You can generally do this, but most people don’t want to stop snowboarding to do it.

I came up with up the concept for the Snow Dice iPhone App while I was playing with physical Sno Dice. I kept thinking to myself, “this could be easier… a lot easier.”

Snow Dice, Ski Dice, and Skate Dice are the extension of the “random trick” concept into the iPhone world. The pocket format makes it really easy and much quicker to play the game. You don’t have to stop anymore. You can just shake your iPhone to roll the dice, get your trick, and try it.

Building the app.

I thought about making the app for a few months before I woke up one morning and just started on the thing. The first Snow Dice App was a prototype. It looked terrible, but it worked. I wrote the first bit of the source code entirely in Javascript, using Sencha Touch as the graphics framework. It was a decision I would later regret as I learned the hard way that Objective C and XCode really are the way to go.

The first version of Snow Dice was too complex for the public, but it was something I really wanted to use. That’s all that really mattered at the time. Instead of featuring just one jump trick and one rail trick, it automatically started with a series of three jump tricks. I was stoked about this because I enjoy learning new lines while out riding.

My biggest problem was a lack of graphics. I’m no graphics designer. I honestly don’t know where to start with it. So the first version was all text. Everything worked just fine. It was just really ugly.

Getting partners onboard.

For a few months, I had this app up on the App Store. It wasn’t selling very well, and I knew it needed something extra. I didn’t know what to do for a while until I approached someone who’s pretty well connected in the snowboarding industry down in New Zealand. That’s when the actual business started to form.

Here’s what a lot of beginners don’t understand. It’s not enough to build the app. A lot of people build apps. You need to get someone to help you market your app, and by that, I don’t mean someone who just talks the talk. You need someone with real connections in the industry you want to pursue. Without that, you have to rely on people discovering you. It’s totally hit and miss.

I had to give up a portion of my app company to my partner, and I don’t regret it at all. He’s got the connections. I don’t. That’s the way the world works. It’s better to accept a smaller portion of a bigger pie than it is to accept the entirety of a much smaller pie.

My business partner brought on a graphic designer, got a pro skier involved, got the app in the top ski and snowboarding websites, contributes to design and testing, and functions as a sounding board for new ideas. He also channels feedback from our users so my finger constantly stays on the pulse of what’s happening with the project.

To make anything really take off, you can’t just be a one man band. You need to assemble some kind of team. All four of us are responsible for making this thing awesome and ultimately getting it to sell.

Marketing the app.

It doesn’t matter if you’re selling socks or iPhone apps. You won’t have anything if you don’t have distribution. The App Store is a distribution channel all to itself, but it’s so crowded with other apps that it’s difficult to poke your head above the crowd. What you really need is someone in the industry pushing the concept. That’s why we got pro athletes involved.

People follow pro athletes. They pay attention to what pro athletes do. Pro athletes are really really good at presenting your product in the best possible light. With the right videographer, they make everything look as fun on video as it is in real life. Because of the pro athletes we got involved, we managed to grow our following by as much as 500%. That’s huge when you’re starting out small.

To market the app, we used a series of teaser videos. This is one of them. As you can see, it shows some of the fun possibilities of using the app while retaining that sense of mystery surrounding the product. We don’t explain what it does or what it is. We allow people to imagine it all on their own.

If you’ve just started building an app, you can begin to appreciate what this entire process involves. Do you have a nice camera? Do you know how to film like a pro? I don’t. That’s why I got other people involved. You’re nothing without your team.

Launching your app.

Launches need to be big or they don’t do anything. About a month before you actually launch, you have to start up a campaign to build anticipation for the app. If you don’t have media connections all on your own, you really won’t be able to do that. You need a marketer or you’re sunk before you even begin.

Our promoter setup a Facebook group dedicated to the app. We provided teaser videos before the app ever dropped. These are the things that got people excited prior to the release of the app. By the time we actually released it, everyone was so stoked about it that it sold a ton on the first night.

Now think about this. The App Store ranks apps by sales volume. If you get a huge spike, you can actually make it to the top 10 overnight. This happened with Snow Dice and Ski Dice. We continued to hold our position in the top spots, getting more sales and keeping our ranking. An app launch needs to be a big push or it doesn’t do anything at all for you.

Managing the incoming wave of user feedback.

I should have been celebrating on the eve of our launch, but that was probably one of the more stressful nights of my life. It’s the critical point when you start getting feedback from your users. People will find bugs, lots of them. Expect to spend the next few days cleaning everything up and preparing an update for the App Store.

With Ski Dice, we got a ton of awesome suggestions that went into effect almost immediately. I think people really liked to see such a high degree of responsiveness from us. This is where you show your true character as an app developer. Are you just in it for the money, or do you genuinely care? We care.

I’m stoked about what I got to build this summer. It’s probably one of the most fulfilling things I’ve ever done (aside from landing doubles). If you’re just starting, you’ve got all of my encouragement. It’s a challenging and sometimes stressful road, but don’t give up. When you find the right people, you can make it a real success.

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Elance SCAM!!!

Posted by on June 17, 2011

Is Elance a scam? Hold that thought. Let me ask another, equally relevant question. Is Ebay a scam? Even though a lot of scams take place on Ebay, almost nobody would answer that question in the affirmative. Why? Because we recognize Ebay as a marketplace where the individuals themselves are responsible for whatever happens to them in the buying and selling of goods.

Read more…

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I'm Ted, a snowboarder by day and copywriter by night.

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